Our comprehensive marketing guide for small business owners.
There’s a lot that can be done to make your business stand out in the sea of other businesses. One of the most enduring, most effective strategies? Offer an excellent product. Like, so ridiculously wonderful that your clients end up marketing for you. It sounds basic, right? But I can’t tell you how many business … Read more
As an entrepreneur, you will have to square with the fact that somehow you’ll need to notify the unassuming public about your great offering. Whether by word of mouth, placing an ad in a local paper, or shining up your website, you’ll need to market the business. Marketing is how you get in front of … Read more
This won’t be any of those overly long blogs you constantly find when you search for something a bit technical or formal. I mean, it’s business model validation. How hard can it be? How hard should it be, right? So in less than 7 minutes, I’ll prepare you to validate your business model. I’ll skip … Read more
Hi there! Last time, when I wrote about making your business stand out with great products, I mentioned pricing strategy as one factor to consider. Today, let’s dive deeply into pricing strategy and how it can affect your business success. A few years back, there were only 4 basic pricing strategies. That number later increased … Read more