Hi, there!
Welcome to my social media marketing series where I provide the information you need to make quick decisions – you’ll find no fluff here!
Today I’ll be sharing 7 HubSpot alternatives you can use right now. Just in case it’s your first time hearing about HubSpot, I’ll provide you with a brief rundown.
What is HubSpot?
HubSpot is an all-in-one platform that lets you manage your relationships with your customers as a business.
These are called CRMs and can let you do customer-related activities like sales, marketing, customer service, etc.
How To Use HubSpot?
Don’t let all the information you find on their website fool you.
Using HubSpot is not difficult at all (coming from a user). As a matter of fact, its automation makes tasks a whole lot easier.
Here’s how to get started;
- Visit the HubSpot homepage and click on “get a demo” if you want to try their premium plan or “Get started for free” if you want to use the free plan.
- Heads up! If you don’t want the all-in-one package, scroll down the homepage and you’ll see specialized packages like the sales hub, marketing hub, service hub, content hub, etc.
- Go through the onboarding process which will help you set up your account, import the necessary data, and integrate any other tools you’re using.
- Import your contacts manually or by syncing.
- Get started!
As much as I’d love to tell you how to use the different services, that’s not my plan today.
Now, let’s get to the reason you’re here.
Before we get started, please note the following about HubSpot:
- Free Plan: HubSpot offers a free plan that includes basic features.
- Custom Bundles: You can create your own bundle by selecting add-ons, with prices starting at $20/month.
- Starter Plans for Individuals/Small Teams: For specialized services like sales, marketing, and content, starter plans begin at $20/month.
- Professional Plans for Businesses/Enterprises: For businesses and enterprises, the minimum plan available is the professional plan, starting at $90/month.
- All-in-One Bundle Pricing:
- For individuals or small teams, the all-in-one customer platform bundle starts at $20/month.
- For businesses or enterprises, the same bundle starts at $1,300/month.
The HubSpot Alternatives
Below, I’ve provided a table where you can see the HubSpot alternatives at a glance, their starting prices (for the lowest all-inclusive plans), and how they stand out (USP).
| HubSpot Alternatives | Main Services | Free Plan? | Starter Pack (All-inclusive) | Unique Selling Point |
| Salesforce Marketing Cloud | 1. Marketing 2. Sales 3. Customer Service 4. E-commerce 5. Email Marketing | No | $25/month | 1. Very comprehensive 2. Very customizable 3. Good for those with complex requirements that require deep customization |
| Zoho One | 1. Marketing 2. Sales 3. Customer Service 4. E-commerce 5. Email Marketing 6. All Business Tasks | 1. 30-day free trial 2. You can use the Zoho CRM for free | 1. All Employee Pricing: $30/employee/month 2. Flexible User Pricing: $75/user/month | 1. All-in-one Platform 2. 45+ services in one package 3. Very affordable 4. Complete Business Package |
| Marketo Engage (by Adobe) | 1. Marketing 2. Lead Management 3. Email marketing 4. Sales 5. Social media marketing 6. Digital advertising | No | You get a quote | 1. Deep marketing automation 2. Complements the Adobe ecosystem 3. For Enterprises |
| Active Campaign | 1. Email marketing 2. Omnichannel marketing 3. Audience management | 14-day free trial | $15/month | 1. Integrated AI 2. Dynamic Content 3. Marketing Automation 4. Affordable, for small and medium-sized business |
| Engagebay | 1. Marketing 2. Sales 3. Customer Service 4. Email marketing | Yes | $15/month | 1. Very affordable for small businesses and Startups 2. Beginner-friendly 3. Free add-ons |
| SharpSpring (Now Constant Contact Lead Gen & CRM) | 1. Customer Relationship Management 2. Marketing 3. Sales 4. Email marketing | 14-day free trial | You can get a quote | 1. Marketing automation 2. Social media management 3. Marketing and sales automation 4. Digital advertising Budget-friendly for agencies |
| Microsoft Dynamics 365 | 1. Marketing 2. Finance 3. Sales 4. Customer Service 5. Field Service 6. Supply Chain Management | 30-day free trial | $70/user/month | 1. Complements the Microsoft ecosystem 2. AI integration 3. Very comprehensive |
Conclusion
While they’re all alternatives to HubSpot, they each have their strong points. Luckily, most of them offer free trials. So feel free to check them out and decide which one would best suit your goals. If you’re interested in free social media tools, check this out.
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You could also listen in on my podcast, A (Mostly) Stay-at-Home Mom, where I share weekly tips for busy moms earning or looking to earn a side income. Find it on Apple Podcasts, Spotify, and more!